Business Analyst

Position - Business Analyst Skills - (GA4 Understanding, PowerBI, and SQL knowledge, Python is Good to have, Campaign-related knowledge, Exposure of Digital marketing / Analytics) Experience required - 3-7 years Location - Bangalore - A business analyst is a professional who plays a crucial role in identifying business needs and determining solutions to business problems. - Their primary responsibility is to analyze an organization's processes, systems, and structures to improve efficiency, productivity, and profitability. Here's a detailed job description for a business analyst. - Bachelor's degree in Business Administration, Management Information Systems, or related field. - Proven experience as a business analyst or similar role, preferably in a corporate setting. - Strong analytical skills with the ability to gather, interpret, and analyze complex data. - Excellent communication and interpersonal skills, with the ability to collaborate effectively with stakeholders at all levels. - Proficiency in business analysis tools and techniques, such as process modeling, data modeling, and requirements elicitation. - Project management experience, including the ability to prioritize tasks, manage deadlines, and coordinate cross-functional teams. Google Analytics 4 Understanding : - Proficiency in navigating and interpreting data in Google Analytics 4 (GA4). - Ability to set up tracking, analyze user behavior, and measure key metrics related to website or application performance. - Experience in creating custom reports, segments, and goals to address business objectives. PowerBI : - Strong proficiency in using PowerBI for data visualization and analysis. - Ability to create interactive dashboards and reports that provide actionable insights to stakeholders. - Experience in connecting to various data sources, transforming data, and designing visually appealing visualizations. SQL Knowledge : - Solid understanding of SQL (Structured Query Language) for querying and manipulating data. - Proficiency in writing complex SQL queries to extract, transform, and analyze data from relational databases. - Experience in optimizing queries for performance and efficiency. Python (Good to Have) : - Familiarity with Python programming language for data analysis and automation. - Ability to use Python libraries such as Pandas, NumPy, and Matplotlib for data manipulation, analysis, and visualization. - Experience in developing scripts or tools to streamline data processing tasks is a plus. Campaign-related Knowledge : - Understanding of marketing campaigns and their key components, including campaign planning, execution, and measurement. - Ability to analyze campaign performance metrics and derive insights to optimize future campaigns. - Experience in tracking and measuring campaign effectiveness across various channels (ref:hirist.tech)

Location: Bangalore, IN

Posted Date: 5/1/2024