Manager Site Strategy & Planning

About Lowe’s India We are a team of 4500 associates with expertise across Enterprise Architecture, Data Science & Analytics, Omni-channel Platforms, Financial planning & Analytics, Digital Commerce, Supply Chain, Merchandising, Marketing, and beyond. We optimize business processes and leverage new technologies & innovative methods to ensure that Lowe's has a competitive edge in the market and stays ahead in the ever-evolving retail landscape. To know more about Lowe's India, visit Lowes.co.in About the Team The Digital Commerce team at Lowe’s India is an extension to the core Digital Commerce function at Lowes’ Headquarters in Mooresville. The team in India focuses on multiple areas such as Digital Category Experience, Digital Commerce Support, Brand Advocates, Marketplace support, Dropship modernization, Customer Engagement, Category performance analytics, Site Operations, SEO and Omnichannel Product Content. This team partners closely with the team in the US to optimize and grow Lowe’s Digital Commerce business. Job Summary The SEO team resides within the Site Strategy & Planning function and is responsible for improving organic search rankings, driving traffic to our website and building & executing the overall SEO strategy. They work closely with content development and marketing teams to optimize content on our website and ensure alignment with SEO best practices, industry trends, and business goals. The team also partners closely with Product and Tech teams to ensure that technical SEO hygiene is best in class. As an SEO & Analytics Manager, you will play a key role in evaluating, executing, and optimizing initiatives with a strong focus on data analysis, audience segmentation, and performance tracking using tools like Power BI, SQL, Python, and enterprise SEO platforms. The role requires deeper emphasis on analytics and visualization to help drive smarter business decisions and more impactful SEO outcomes. Roles & Responsibilities: · Use tools like SQL, Power BI, and Python to extract, process, and analyze large datasets and build scalable · Drive data-led governance and optimization by analyzing audience behavior, traffic sources, landing page · Guide the team in transforming complex data into actionable recommendations across business units, ensuring · Oversee development of SEO dashboards and visualizations that enable timely, strategic decisions and · Collaborate with cross-functional teams (Tech, Content, Marketing, Product) to align SEO efforts with broader business objectives. · Maintain accountability for SEO strategy and execution, including content optimization, technical hygiene, and off-page strategies, while closely monitoring KPIs. · Regularly review landing pages, SEO tags, and site structure to identify opportunities for growth through a data-first lens. · Present insights, project updates, and performance summaries to internal stakeholders and leadership. Years of Experience: · 8 years of overall work experience. · 5 years of relevant experience in an analytics-focused role in a Retail/E-commerce or agency environment & 3 years of people management experience. · Experience in working with US-based companies or clients (preferred). Education Qualification & Certifications (optional) · Graduate (in any discipline) - degree in Digital Marketing or a related field is a plus. · Master’s degree in Digital Marketing or a related field is preferred. Skill Set Required · Advanced proficiency in SQL and experience working with large datasets. · Practical experience with data visualization and BI tools, especially Power BI. · Working knowledge of Python for data manipulation and analysis. · Proficiency with web analytics and measurement tools such as Adobe Analytics or Google Analytics. · Familiarity with SEO platforms (Google Search Console, SEO Clarity, Botify, SEMrush). · Strong analytical mindset and ability to translate data into strategic action. · People management capabilities with experience coaching and leading analyst teams. · Experience with workflow/project management tools (Workfront, Jira, etc.). · Proven ability to manage multiple priorities and deliver high-impact projects across teams.

Location: bangalore, IN

Posted Date: 4/30/2025