Head of Marketing

JOB SUMMARY Cambridge Technology is seeking a marketing manager/head, responsible for developing, implementing and executing strategic marketing plans for our US organization to, establish a lead /demand generation process, a consistent pipeline of qualified leads for sales, develop inbound and outbound marketing campaigns. Please note before applying- We are only looking for a head or director, not a manager or senior manager. This is a complete work form office, 5 days a week, based out of Hyderabad This role needs strong expertise in marketing IT services for North America Region This is not a night shift; it is India timing, but due to overlapping with the US team, this role must be flexible. This position requires a minimum of 8 years of leadership experience managing global marketing teams. We are an IT services organization, candidates from the same domain would be given first preference. This is a corporate leadership role, You will be responsible for all aspects of marketing delivery and operations. Responsibilities 1.Strategic Marketing & Leadership Go-to-Market (GTM) Strategy: Developing and executing GTM strategies for IT services, cloud, AI, cybersecurity, and digital transformation offerings. Brand Positioning: Crafting a strong brand identity to differentiate in a highly competitive IT services landscape. Market Research & Competitive Intelligence: Identifying market trends, customer pain points, and competitor strategies to refine service offerings. Thought Leadership & Executive Branding: Positioning company leaders as industry experts through content marketing, webinars, and speaking engagements. 2. Digital Marketing & Demand Generation Performance Marketing & Lead Generation: Running multi-channel campaigns (PPC, SEO, email, LinkedIn, ABM) to drive high-quality B2B leads. Account-Based Marketing (ABM): Targeting enterprise clients with personalized marketing strategies. SEO & Content Marketing: Optimizing for organic traffic through high-value content (blogs, whitepapers, case studies). Marketing Automation & CRM Management: Using tools like HubSpot, Marketo, or Salesforce to nurture leads and measure campaign performance. 3. Sales & Business Growth Alignment Sales Enablement: Creating sales collateral, case studies, and battle cards to support the sales team. Pipeline & Revenue Contribution: Ensuring marketing efforts contribute to sales-qualified leads (SQLs) and revenue growth Partnership & Alliances Marketing: Collaborating with cloud providers (AWS, Azure, Google Cloud) and technology partners to co-market solutions. 4. Data-Driven Decision Making Marketing Analytics & ROI Measurement: Tracking KPIs such as CPL, CAC, MQL-to-SQL conversion, and marketing-sourced revenue. Customer Insights & Personalization: Leveraging data to create personalized experiences for key accounts and buyers. A/B Testing & Conversion Rate Optimization (CRO): Refining messaging, landing pages, and campaigns for maximum impact. 5. Industry-Specific Knowledge IT & Technology Landscape: Understanding cloud computing, AI/ML, DevOps, cybersecurity, and digital transformation trends. B2B Enterprise Marketing: Experience in long sales cycles, C-suite engagement, and enterprise decision-making processes. North America Market Expertise: Familiarity with IT services buying behavior, compliance regulations, and regional marketing strategies . 6. Leadership & Cross-Functional Collaboration Team Management & Agency Coordination: Leading in-house teams, agencies, and freelancers for campaign execution. Stakeholder Communication: Engaging with C-level executives, sales teams, and delivery leaders to align marketing with business goals. Budget & Resource Management: Allocating budgets effectively across campaigns and channels to maximize ROI. 7. Event & Community Marketing Industry Conferences & Webinars: Planning and executing high-impact events (AWS re:Invent, Gartner Summits, IT expos). Partnerships & Sponsorships: Collaborating with tech forums, associations, and media partners to boost visibility. Requirements Overall 15years’ experience , at least 8yrs in leadership role. At least 5yrs in creating global GTM Strategies Experience with multi-level lead gen campaigns Marketing and sales planning Experience with 3rd party marketing/sales tools (Marketo, HubSpot etc.) Strong knowledge of Google Analytics and analytical skills Capable of delivering best-in-class presentation and collateral marketing materials (PPT etc.) Inbound/Outbound marketing campaigns Experience with trade shows and other external marketing opportunities Confident and dynamic personality.

Location: hyderabad, IN

Posted Date: 4/30/2025