Ioweb3 - SFMC Developer - AMPscript/Javascript

Roles and Responsibilities : - Design, build, test, and deploy email campaigns, landing pages, and forms using Email Studio and Content Builder. - Write and troubleshoot Ampscript and potentially Server-Side JavaScript (SSJS) for dynamic content and advanced personalization within emails and Cloud Pages. - Configure and manage automated marketing journeys using Journey Builder, including setting up entry sources, activities, and decision splits. - Utilize Automation Studio for complex data extractions, file imports/exports, segmentation, and triggering sends. - Perform data management tasks within Contact Builder and Audience Builder, including creating and managing Data Extensions, relationships, and attribute groups. - Write SQL queries to segment audiences, extract data, and manipulate data within SFMC. - Implement and maintain segmentation strategies based on various data criteria. - Ensure mobile responsiveness and renderability across different email clients and devices. - Set up A/B testing and other testing methodologies to optimize campaign performance. - Monitor campaign performance, troubleshoot delivery issues, and provide insights on results. - Collaborate with marketing stakeholders to gather requirements and translate them into technical solutions within SFMC. - Work with data teams to ensure data quality, integrity, and flow into and out of SFMC. - Manage user roles, permissions, and business unit configurations within SFMC. - Stay updated on SFMC new features, releases, and best practices. Required Skills and Qualifications : - Proven hands-on experience working with the Salesforce Marketing Cloud platform. - Proficiency in Email Studio, Journey Builder, Automation Studio, and Contact Builder/Audience Builder. - Experience with HTML and CSS for building responsive email templates. - Strong understanding and practical experience with Ampscript for personalization and dynamic content. - Ability to write and optimize SQL queries for data segmentation and manipulation within SFMC. - Understanding of data modeling principles within SFMC (Data Extensions, Send Relationships). - Experience with campaign execution, audience segmentation, and automation building. - Ability to troubleshoot issues related to email rendering, delivery, data, and automation errors. - Strong analytical and problem-solving skills. - Excellent written and verbal communication skills. Desired Skills (Plus Points) : - Salesforce Marketing Cloud Administrator or Developer Certification. - Experience with Server-Side JavaScript (SSJS). - Experience integrating SFMC with Salesforce Sales Cloud, Service Cloud, or other external systems (e.g., using Marketing Cloud Connect, APIs). - Familiarity with other SFMC modules (e.g., Mobile Studio, Advertising Studio, Interaction Studio, Datorama). - Experience with data governance and compliance (e.g., GDPR, CAN-SPAM) within SFMC. - Experience with FTP/SFTP processes for data transfer. (ref:hirist.tech)

Location: pune, IN

Posted Date: 5/6/2025