Paid Media & Community Engagement Specialist

Position Title : Paid Media & Community Engagement Specialist Position Overview: We’re looking for a strategic and results-driven Paid Media & Community Engagement Specialist who will lead the execution and management of paid media campaigns across multiple platforms and take ownership of community engagement efforts. This role is critical to driving lead generation, brand visibility, and conversion performance through data-informed strategies. Key Responsibilities : Paid Media Campaign Management Plan, launch, and optimize paid advertising campaigns on: LinkedIn, Facebook, Instagram, YouTube, Google Ads Plan and execute e-mail marketing campaigns Manage budgets and bidding strategies to maximize ROI Define, segment, and optimize target audiences based on performance and intent Conduct A/B testing on creative, copy, and CTAs to improve campaign effectiveness Performance Tracking & Optimization Monitor and optimize campaigns according to key metrics, including: CTR, CPC, CPM, CPA, ROAS, Conversion Rate, Engagement Rate, Lead Quality Score and Open Rate Track and report on performance on a weekly and monthly basis to develop recommendations Community Management & Engagement Monitor and respond to comments, messages, and interactions across all social channels Track and report on engagement quality and volume Escalate important conversations or leads to the appropriate internal teams Maintain a consistent, professional, and brand-aligned tone in all communications Skills and Qualifications : Fluent or Advanced-level English proficiency (written and spoken). 5 years of experience managing multi-platform paid ad campaigns like Facebook Business Manager , Google Ads , LinkedIn Campaign Manager , and YouTube Ads Solid understanding of SEO/SEM principles , bidding strategies, retargeting, and funnel-based advertising Strong experience analyzing and improving KPIs like open rate, click-through rate, bounce rate, and conversion rate using platforms such as Mailchimp, HubSpot, or similar Hands-on experience with A/B testing and performance optimization Strong analytical skills and comfort working with data, reporting tools, and dashboards Bachelor's degree in communication, marketing or related or equivalent experience Strong collaboration and adaptability skills to align content with marketing objectives. Reports to : Head Of Marketing Supervises : No one What We Offer 100% remote work Monday to Friday, 9 AM – 6 PM (MST) $25,000 MXN monthly salary (direct payment) 15 days Christmas bonus 12 vacation days 5 PTO days

Location: México, MX

Posted Date: 6/5/2025