Country Manager - Italy (Education & Marketing)

Country Manager - Italy (Education & Marketing) Job Reference twinkl / TP / 650 / 948 Number of Positions : 1 Contract Type : Full Time Salary : 16 - 20 EUR per hour Location : Florence Job Category : Global Region / Division : Not Applicable Business Unit : Not Applicable Job Introduction Location : Italy - 100% Remote / Home Working (Must permanently live in Italy & have the right to work without restrictions) Pay Rate : 16-20 EUR per hour Contract : 12-month initial contract (likely to be extended, but no guarantees) - Self-employed contractor responsible for own taxes. Hours of work : 37.5 hours per week Recruiter : Frazer Morton What is Twinkl? What is Twinkl's mission? Twinkl aims to "help those who teach" by creating educational resources for every step of a child's learning journey. Our collection includes over a million editable resources, created by teachers for teachers, available digitally and in print. We also offer bespoke resource creation to meet specific needs, supporting educators and children worldwide, with a commitment to transforming lives through education. Whoever you are, whatever you teach, Twinkl is here for you! The Role We seek a dynamic Country Manager with a strong educational background to position Twinkl as the leading education resource provider in Italy. This role involves leading the country and segment strategy, including product development initiatives, leveraging Twinkl's expertise to influence the educational landscape. Key Responsibilities Educational Leadership and Market Understanding : Deep understanding of the Italian education landscape and evolving educator and learner needs. Forge relationships with decision-makers and educators, establishing Twinkl as the primary resource provider. Conduct market research, competitor analysis, and gather insights into the local education sector. Lead the development and enhancement of resources tailored for educators. Lead and motivate a team, fostering innovation and teamwork. Identify new opportunities, lead key projects, and drive growth with an entrepreneurial mindset. Marketing and Brand Awareness : Develop and execute marketing strategies to boost brand awareness and engagement. Implement campaigns across channels to reach target audiences effectively. Build relationships with local organizations and influencers to expand reach and credibility. Align product promotion with educators' needs and analyze campaign performance for continuous improvement. Business Growth and Performance : Meet revenue, customer acquisition, and other KPIs. Monitor trends, identify opportunities, and make data-driven decisions. Provide regular performance reports and progress updates. Qualifications and Skills : Thorough knowledge of the Italian education market and customer needs. Experience teaching in a public state school. Entrepreneurial and proactive problem-solving mindset. Strong decision-making, strategic thinking, and risk-taking abilities. Excellent leadership and team management skills. Highly organized, results-focused, and proficient in marketing and social media. Passion for education and alignment with Twinkl's mission. J-18808-Ljbffr J-18808-Ljbffr

Location: provincia-di-firenze, IT

Posted Date: 6/18/2025