Outbound Marketing

As our Outbound Marketing & ABM Specialist , you will lead strategy and execution across targeted outbound campaigns and account-based marketing (ABM) initiatives. Your expertise with platforms like Clay —or formal certification in using Clay —will be vital in building high-quality lead pipelines, automating workflows, crafting personalized messaging, and analyzing performance. Location: Ghitorni, South Delhi (Near by Metro) Working Days - 5 Please note before applying, the people we're looking for should be clay certified Key Responsibilities Strategy & Planning: Develop and execute multi-channel outbound campaigns (email, LinkedIn, etc.) targeting ideal customer segments Implement 1:1, 1:Few, and 1:Many ABM motions aligned with sales targets Clay Utilization: Build and refine workflows in Clay to automate lead sourcing, firmographic/technographic enrichment, intent signal detection, and outreach sequences Use Clay’s AI agents to conduct prospect research and generate personalized messaging at scale. Campaign Execution & Optimization: Segment and manage prospect lists; execute A/B testing for outreach effectiveness Monitor campaign metrics (open, response, conversion rates), iterate rapidly, and surface insights to sales and RevOps. Cross-functional Alignment: Work closely with Sales, SDRs, RevOps, and Product Marketing to align on ICPs, target account lists, and messaging. Enable SDRs/AEs with campaign assets, call-out triggers, and nurture pathways Reporting & Measurement: Develop dashboards to track outbound and ABM KPIs (pipeline generated, deal velocity, account penetration) . Translate data into strategic recommendations to refine tactics and improve results. Required Experience & Skills 3 years in B2B outbound marketing, demand generation, or ABM—ideally within SaaS or tech environments. Hands-on experience with Clay or equivalent platforms (Sweetspot, n8n, etc.), ideally with a Clay certification or equivalent training. Proficiency with CRM and marketing automation tools (Salesforce, HubSpot, Marketo, etc.) Strong data analysis skills and comfort with reporting tools. Excellent copywriting and communication skills for persona-specific outreach. Ability to manage multiple campaigns and priorities in a dynamic environment. Preferred Qualifications Prior experience implementing ABM at scale using Clay. Familiarity with AI research-driven workflows and data enrichment models Track record of pipeline contribution through automated lead generation systems. Technical aptitude for building and optimizing outbound stack components (scrapers, enrichment, Salesforce integrations). Please submit your resume and detail your experience with outbound/ABM campaigns and Clay-based workflows. Highlight any certifications and campaign impact. Thanks

Location: South West Delhi, Delhi, IN

Posted Date: 7/3/2025