Regional Sales Manager – Consumer Goods (FMCG)

We are looking for an experienced Regional Sales Manager to lead commercial operations for a leading company in the consumer goods sector. This role will be responsible for driving performance across key states in Northern Mexico and managing a team of sales representatives and promoters. Key Responsibilities Lead and monitor sales performance through KPIs and indicators Ensure profitability through proper management of pricing and discounts Drive effective account collections and customer satisfaction Conduct field visits with the sales team to ensure client execution Manage and negotiate with key regional accounts Coach and develop sales staff and customer partners Coordinate marketing activities such as expos, events, and merchandising Prepare and manage the annual sales budget by client and sales representative Implement and follow through on the commercial management model (meetings, reports, work agendas) Approve credit notes aligned with client discount policies Monitor competitor activity and market dynamics Maintain close communication with internal teams (administration, customer service, logistics, production, quality) Conduct customer satisfaction surveys and handle product return reports Propose regional strategies and action plans Requirements Bachelor's degree in Business, Engineering, or related field At least 3 years of experience in a similar leadership role and 4 years in sales-related roles Solid background in the mass consumption or wholesale distribution channels Strong leadership, negotiation, and commercial planning skills Proficiency with Microsoft Office and mobile sales tools Experience managing client portfolios and sales teams Preferred: Experience in pressure-sensitive adhesive tapes and self-adhesive product categories

Location: Apodaca, Nuevo León, MX

Posted Date: 7/3/2025