Accounts Director (MICE)

KEY RESPONSIBILITIES: Sales & Business Development • Identify and develop new MICE business opportunities for the hotel. • Maintain and grow relationships with key accounts, agencies, and intermediaries. • Respond to MICE-related RFPs, prepare proposals, and negotiate contracts. • Achieve and exceed MICE segment revenue targets and KPIs. • Represent the hotel at industry trade shows, networking events, and sales missions. Account Management • Serve as the primary point of contact for MICE clients from initial inquiry through event execution. • Understand clients' objectives and tailor event solutions accordingly. • Maintain detailed records in the CRM system (e.g., Salesforce). • Conduct regular account reviews and client meetings to strengthen relationships. Collaboration & Execution • Work closely with the Events, Banquets, and Operations teams to ensure seamless event delivery. • Participate in daily/weekly business review meetings to forecast and strategize. • Monitor competitor activity and market trends to inform sales strategy. Reporting & Analysis • Prepare and present sales reports, forecasts, and market insights to senior management. • Monitor performance metrics and analyze the success of MICE campaigns and promotions. J-18808-Ljbffr

Location: Singapore, Pedra Branca, SG

Posted Date: 7/3/2025