Product Marketing Manager

Description Our client – an innovative, industry-leading manufacturer serving the construction, industrial, and rail sectors – is seeking a Product Marketing Manager to join their growing team. This is a newly created role offering the chance to work with cutting-edge products in a purpose-led business that values integrity, creativity, and collaboration. About the Role As Product Marketing Manager, you’ll sit at the heart of product innovation, taking ownership of go-to-market strategies and product positioning. Working cross-functionally with Sales, Marketing, R&D, and Operations, you'll translate product features into compelling messaging that resonates with both industrial buyers and key decision-makers. This role will suit someone with strong commercial instincts, a passion for driving adoption, and a keen understanding of how to communicate complex technical products in a simple, engaging way. Key Responsibilities * Go-to-Market Strategy: Lead end-to-end product launches, aligning messaging, positioning, and sales enablement with business goals. * Customer & Market Insights: Conduct market research and competitor analysis to support data-driven decision-making. * Value Messaging: Develop clear, concise value propositions and ensure accurate product codes and descriptions across all platforms. * Sales Enablement: Produce tools and content (e.g. presentations, brochures, training materials) to empower the sales team. * Product Launches: Own the launch plan and coordinate execution across departments. * Content Creation: Collaborate with marketing to produce technical content including operation manuals, brochures, digital assets, and website updates. * Digital Media: Support the creation of high-impact photo and video content. * Customer Advocacy: Source case studies and testimonials in partnership with Sales and Customer Services. * Website & CMS: Manage updates to online product listings and promotional content. * Packaging Oversight: Ensure packaging meets branding and specification standards at all customer touchpoints. Requirements * Experience in product marketing, product management, or technical marketing. * Proven track record of delivering successful go-to-market campaigns. * Strong writing and verbal communication skills – able to simplify complex topics. * Cross-functional collaboration experience (Sales, Marketing, R&D). * Comfortable using data to inform strategy and optimise performance. * Understanding of industrial/manufacturing/construction markets preferred. * Experience using HubSpot or similar CRM/marketing tools. Benefits * Salary- £45,000- £55,000 Basic * Profit related bonus scheme * Monday- Friday- 7.40am-4.30pm * Office based role, but will offer flexibility to work from home when needed

Location: Fareham, Hampshire, GB

Posted Date: 7/16/2025