Brand Marketing Manager

ABOUT NOVA: NOVA Entertainment is Australia’s fastest growing audio entertainment business, creating experiences loved and shared by audiences. NOVA Entertainment owns and operates the Nova Network, the most listened to metro network in Australia, which includes Nova 96.9 Sydney, Nova 100 Melbourne, Nova 106.9 Brisbane, Nova 919 Adelaide and Nova 93.7 Perth, in addition to Australia’s premium intimate live music brand, Nova’s Red Room. NOVA Entertainment also owns and operates Australia’s favourite more music, less talk station, Smooth FM in Sydney, Melbourne, Brisbane, Adelaide and Perth, the talk station FIVEAA in Adelaide, Star 104.5 on the NSW Central Coast and the DAB stations - Smooth Relax, Smooth 80s, Smooth Vintage, Nova Throwbacks, Nova Jamz, Nova Nation, and Coles Radio. Our values are integral to who we are. We believe in creating and working in an environment that supports Unwavering Unity, Relentless Curiosity and Radical Empathy. THE ROLE: The Brand Marketing Manager role will manage the development and implementation of national consumer marketing campaigns whilst executing high levels of Project Management across major business and marketing projects. All activity will be designed to deliver brand salience for broadcast brands or assist in the growth of audiences across live and on-demand products such as podcasts, to achieve the audience aspirations of the business. Working with Nova’s media agency, you will deliver strategic media direction across paid channels, while working internally to plan and implement owned media campaigns to migrate audiences through the Nova ecosystem. The dual media approach will be complementary in reaching existing, new and lapsed audiences at the right time and in the right place to deliver highly valuable audience growth and retention. Working with the Marketing Director and the broader growth department (digital content, podcasting, publicity and audience engagement), you will use audience insight to inform marketing activities that strategically and creatively deliver on the company strategy. You’ll use your creative nous to package campaign comms that are industry leading, brand building and reflective of audience needs. You will manage, mentor and oversee the workflow and output of a small team while working with external and internal design and production teams to deliver campaign collaterals on brand, on message and on time. You will need to be a collaborative colleague who is able to negotiate, lead and influence and is enthusiastic, innovative and flexible in your approach. What you will be doing and what skills you may have: Design consumer campaigns to deliver on brand aspirations and audience insight. Oversee all media planning, buying and reporting via Nova’s media agency. Collaborate with broader marcomms teams to aligned and consolidated messaging cross channels Lead launch and awareness campaigns for priority podcast titles across owned and paid media. Plan and direct owned media campaign strategy based on insights and available inventory. Monitor media expenditure to remain within budget and deliver the strongest ROI for the business. Track and monitor all campaign activities to inform and optimise future investment. Maintain strong relationships with suppliers, creative and media agencies, to ensure maximum efficiency. Review and approve all commercial co-branding and partnership requests. Secure and promote relevant third-party media partnerships. Provide creative direction that delivers on brand propositions and aspirations. Execute production logistics to produce campaign assets that deliver on the agreed creative direction. Contribute to business strategy and functional planning. To be successful in this role you will have: A minimum of 6 years in a marketing related role Experience delivering campaign strategy and direction Experience managing media and creative agency relationships and deliverables Strong understanding of traditional and digital marketing principles. Strong and persuasive communication and negotiation skills Strong written communication skills and the ability to tailor tone to suits product, purpose and place. An analytical mind and ability to optimise media investment and campaign performance. A positive attitude with the ability to build and retain strong relationships with stakeholders. An interest in human behaviour and the habits/considerations leading to our entertainment choices. To support & reward your success in this role we will offer the successful candidate: A high-performance culture where you will work amongst a team that prides itself on being engaged, dynamic and able to leap over any obstacle put before it Exclusive early bird access to the biggest events & concerts across Australia Additional leave days: Anniversary & Loyalty leave, Give back Leave, Mental Wellbeing days Access to Learning and Development programs & internal opportunities Access to health and wellbeing initiatives (Nova’s Life & Employee Assistance Program, mental health training programs) Amazing employee benefits from a huge variety of partners nationally (we don’t want to boast, but it is a lot) Frequent staff lunches & survey celebrations (2025 is already shaping up to be a BIG year with some BIG wins) Access to the most exclusive gigs in town (Nova’s Red Room, anyone?) Opportunity to enjoy professional career development from a passionate and engaged growth team. This is a full-time, on-site position located in our Melbourne or Sydney studios. Our teams are dynamic, engaged and highly collaborative and being on-site will ensure your personal and professional career development. Depending on the needs of the business we welcome the opportunity to explore flexible work options where appropriate. Nova Entertainment Diversity & Inclusion Commitment: The Aim: Promote a diverse workforce that invites people of all backgrounds to work and grow with us in their own unique way. How we do it: Providing a work environment that embraces and values Diversity, Equity, and Inclusion - we have an active and ACRA Award-Winning D&I Committee that is passionate about ensuring Nova Entertainment supports and welcomes people from all abilities and all walks of life. This extends to our community work and sustainable charity initiatives. Supporting candidates that may have diverse needs by providing reasonable adjustments ensuring each candidate can put their best efforts into their application. By being allies of the LGBTIQA community and members of the Welcome Here initiative Best utilising our membership and guidance of the Diversity Council of Australia @welcomehereproject FollowTheRainbow ACONWelcomeHere What’s next? PLEASE ATTACH YOUR RESUME AND A COVER LETTER STATING WHY YOU ARE INTERESTED IN THIS OPPORTUNITY Successful applicants will be contacted within 5-10 working days. Our interview process will involve a telephone interview initially, followed by up to 2 face-to-face interviews that may involve a panel and a prepared presentation Police Checks may be required. Please reach out during the application process if you think you may require any considerations for the recruitment process.

Location: Sydney, Melbourne, AU

Posted Date: 8/1/2025