Senior Ecommerce Specialist

ABOUT US Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand! Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of professional hair stylists and consumers globally. A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30 countries and more than 45,000 premium salons. Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day ! JOB ROLE Overall responsibility for the ghdhair.com/it e-commerce site, in terms of both turnover and margins Primary focus: defining and implementing commercial plans, implementing e-commerce campaigns and periodic reporting, coordinating daily with the Performance Marketing team and local agencies used to achieve results Direct management and coordination of the dedicated e-commerce team (1.5 FTE), constant teamwork with the Digital Performance team (2 dedicated FTE) and with the PR, Social & Influencer Marketing teams in order to define a 360° integrated strategy to enhance the brand and its potential Periodic coordination and alignment with the Global E-commerce and Digital teams, both for performance evaluation and to share best practices/tests from both local and other EU markets KEY ACTIVITIES Definition of a periodic (monthly) commercial plan in line with turnover and margin targets. Organising and managing workflow and reverse planning for website campaign 'go live' dates. Sharing and implementation of homepages, category pages, product pages, promotions, and special activities (SAP). Checking and following up on changes to website update processes. Monthly demand planning, forecasting and stock management in coordination with the Operations team. Close collaboration and alignment with the Digital Business and Consumer Marketing team on all major website campaigns and activities, such as new product launches, limited editions, consumer events and special promotions. Management of the e-commerce team: coordination of activities, ownership of various internal processes, delegation and definition of the professional growth of junior resources to increase their autonomy and proactivity. Management and routing of special customer care requests to the global team for resolution of e-commerce site issues. Weekly and monthly reporting on the monitoring of key KPIs. Market and competitor analysis. KEY SKILLS & EXPERIENCE You will have a minimum of five years' experience in e-commerce, preferably in the premium sector (ideally beauty and fashion). Excellent teamwork skills and a collaborative mindset are essential. Experience in managing a team and dedicated resources is preferred. You will have excellent knowledge of Google Analytics 360 and similar analytical tools, and the ability to draw insights and define consequent action plans. Experience of managing e-commerce platforms and uploading content. Proficient in the Office suite, particularly Excel and PowerPoint. Excellent written and spoken English What we offer: A dynamic environment in a fast-growing company; Training : We support everyone's professional growth and believe in lifelong learning; Personal Pc and smartphone; Welfare package including ticket restaurant and integrative health care Accountability : we have a performance system based on individual targets, set year by year; Smart working : 6 days per month of smart working Alternative Fridays to end the week in a fun way VALUES We at ghd are proudly committed to our Company Values, and aim to attract and retain employees who live our Values. Collaborative – We work together to create the extraordinary. Creative – We foster creativity & excellence to create value for our brands and business. Courageous - We are agile, entrepreneurial & we own our future Connected - We stay connected and ensure we are always consumer first. Committed - We are responsible for our impact on other & the planet. Have a good day, every day with ghd. We’re passionate about innovation, not only in our products, but working to constantly innovate our place of work, creating an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do.

Location: Florence, TUSCANY, IT

Posted Date: 8/9/2025