Specialist Marketing Communication II

This role leads experiential marketing, channel marketing, and sales enablement at Donaldson Company. It focuses on creating high-quality, differentiated virtual and in-person events, customer interactions, and sales opportunities to drive growth, improve customer experience, increase conversion rates, and retain key accounts. Role Responsibilities Develop and continuously improve experiential and channel marketing strategies to drive customer engagement, lead generation, and sales enablement. Innovate and test new ways to connect with customers. Align and manage traditional and virtual tradeshow strategies in collaboration with regional teams. Plan and execute annual customer events, overseeing budgets, timelines, and success metrics. Support smaller regional events. Define KPIs and track performance of marketing efforts. Conduct ROI analysis and share insights with leadership. Collaborate with internal teams and external vendors to ensure effective execution of marketing programs, managing projects and budgets. Partner with MSA sales account managers to execute channel marketing strategies that drive account growth and retention. Lead initiatives such as co-op advertising, branding, merchandising, rebates, and demand generation. Manage the MSA distributor portal, including promotions and analytics. Oversee lead management for events and campaigns using MS Dynamics 365, ensuring timely follow-up and reporting. Travel: Up to 30%, with flexibility in work hours. Minimum Qualifications: 5 years in event planning/logistics, including strategy, planning, and execution (tradeshows required). 3 years in channel marketing strategy or execution. 2 years of CRM experience (e.g., Microsoft Dynamics or Salesforce). 2 years using Microsoft Office (Excel, PowerPoint, Outlook, Word). Language: Fluent or good knowledge of English required. Preferred Qualifications: Bachelor’s degree in Marketing, Communications, or related field. Experience working with tradeshow vendors, agencies, and external partners. Strong balance of creative thinking, process optimization, and execution. Proven track record managing cross-functional marketing programs end-to-end. Global marketing experience and cultural collaboration skills. Soft Skills: Proactive and creative mindset Strong communication across teams and customers Accountable, adaptable, and flexible to shifting priorities

Location: Aguascalientes, Mexico, MX

Posted Date: 9/14/2025